Author: Storr, Will
England 
Published 05/03/2020 by HarperCollins Publishers (William Collins) in the United Kingdom 
Paperback | 320 pages
SUNDAY TIMES BESTSELLER
  ‘If you want to write a novel or a script, read this book’ Sunday Times
  ‘The best book on the craft of storytelling I’ve ever read’ Matt Haig
 ‘Rarely has a book engrossed me more, and forced me to question everything I’ve ever read, seen or written. A masterpiece’ Adam Rutherford
  Why stories make us human and how to tell them better.
  There have been many attempts to understand what makes a good story – but few have used a scientific approach.
 In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us.
 Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories – and make sense of our chaotic modern world.
 INCLUDES NEW MATERIAL.